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The Domino Effect in Business

Domino, or dominoes, are small oblong pieces of rigid material used to play a variety of games. The dominoes can be arranged on end in long lines, with each one bearing an arrangement of dots, or pips, on its face to indicate its identity. When one of these pips is tipped over, it causes the next piece in line to tip over, and so on. The result is a chain reaction that can continue until all the dominoes have fallen.

A similar domino effect can occur in the business world. In his book “The Domino Principle,” management expert Jim Collins writes that a key to success in any company is developing leaders who can “bring out the best in people.” While some companies may be able to find a leader, others must seek out potential candidates through a process called the domino effect. This involves sending one person into another department to observe how the employee works and then bringing the employee back into the company so that they can work together.

While this approach may seem daunting to many businesses, it is actually a powerful way to promote positive change and build relationships. The concept is based on the idea that each employee can have an impact on a colleague’s performance and ultimately the overall company culture. This principle also applies to leadership, as demonstrated by the Domino’s Pizza CEO Don Meij’s role on the popular CBS show Undercover Boss. In this series, Meij is sent to various Domino’s locations to learn more about how the company operates and how it deals with customers. Meij takes his newfound knowledge and then puts it into action, helping improve the way Domino’s handles their delivery service.

Domino’s has also taken a different approach to their pizzas by introducing unique options that allow customers to customize their orders. In addition to their specialized menus, the company is continually experimenting with technology to make it easier for customers to place their order. For example, Domino’s recently introduced a text-to-order option for pizza delivery. By allowing customers to place their orders via simple text message, Domino’s is making it easier for busy families to get the pizza they need without having to drive or wait around for a delivery driver.

The Domino’s philosophy of building strong teams with the right tools to do their jobs well has helped them stay at the forefront of the fast-food industry. By keeping close to their core values, including championing the customer, the company has managed to curb sluggish growth and remain competitive with other pizza chains. One of the key reasons for this is their commitment to continual innovation. For instance, Domino’s continues to hold out on using 3rd party delivery services, opting instead to invest in their own internal delivery innovations like the DOMINO’S TRACKER that allows customers to see where their pizza is in the process of being delivered. This commitment to innovation will help them combat slowing sales and fend off any new competition that may come their way.